Ceer

EXOBOT — the production sedan and SUV

Both vehicles lit inside and out in-house, with the environments built alongside them. The design team reviewed in VR while the models were still moving and the board saw them in films cut for each review, so the data had to be current every time either happened. Design data was optimised and finalised here before it went anywhere else — the same release fed the configurator, the product films and the brochure imagery, which is why it had to be right once rather than fixed three times. The launch film itself was rendered by an external team; the contribution there was preparing and updating that data so what they rendered matched the real thing, detail for detail.

Role

Exterior and interior lighting, environment builds, VR design reviews, internal board films, and optimising and finalising design data for the configurator, product films and brochure imagery

Produced at

Ceer Motors (in-house)

Sector

EV

• Immersive, XR and VR
• Image and Audio
• Pre-Production