Moksha Digital
Appliances shot in kitchens that were never built
Kitchen appliances placed into fully built CG interiors for marketplace listings.
The brief
A range of kitchen appliances needed listing imagery that showed each product in use, at the right scale, in a kitchen a buyer could imagine owning. Photographing that would have meant a different set for every product.
Our approach
We built the kitchens instead of shooting them — cabinetry, stone, timber and dappled daylight through a window. Every appliance sits at consistent scale and eye height, in square format throughout, so a range reads as a range on a listing page.
Outcome
- 01Eight products, and eight kitchens that were built rather than booked
- 02The background is a variable: the same appliance re-dressed to a buyer’s taste, on demand
- 03Features staged around the product instead of waiting for the right set
- 04Square marketplace format from the start, not cropped to fit
